Leonov V. Motivation of the Financial Behavior of Ukrainian Population.

The thesis is devoted to the study of conceptual framework of motivation of the financial behavior of the Ukrainian population, the analysis of stimulating factors which determine the monetary activity of Ukrainian citizens by their empirical dimension. The theoretic and methodological foundation and meaning of the key concepts of the research, namely, motivation and financial behavior, have been established. The functional structure and meaning of financial behavior have been substantiated. The principal needs have been identified, as well as value orientations, motives and incentives which determine specific types of Ukrainian citizens' monetary activity. The main findings of the research are applicable at the state and regional level.