Yalovega N. Forming the system of marketing communications at the consumer cooperatives enterprises

Objective: the process of marketing communications at the consumer cooperatives units. The purpose: working out methodological techniques of effective implementation of marketing communications sys-tem and managing steps for its realization at the Ukrainian consumer cooperatives units. Method: analysis and synthesis, systematization, grouping, comparison, expert estimations, analysis of hierarchies, economic and mathematic design, economic analysis, system, complex, dialectical approaches. It is offered: methodics of marketing communications at the consumer cooperatives units complex system; methodics of im-plementation basic principles of marketing communications system; methodical approaches as to competitiveness of communications activity; optimized model of marketing communications system implementation; economica-organizational approackes as to supplementation evaluation procedure, planning and diagnostics of communicational activity of the unites; methodical approaches as to categorical basis of marketing communications system; methodical approaches as to determining the data of communicational and economical efficiency of marketing communications, forming corporative image of the unites. Sphere of implementation: consumer cooperatives units.