Dimitrova S. The estimation of effectiveness of marketing strategy of the enterprise on the base of brand-approach

Object: process of estimation of effisiency of marketing strategy of enterprises is on the basis of approach of brand. Purpose: developmet of theoretical and of methodological bases of estimation of effisiency of marketing strategy of enterprises is on the basis of approach of brand. Methods: principle of the system of general cjnnection development, principle ofaksiologichnosti, principle of functionality, complex having a special purpose approach and analysis of the systems situation; logic and ekonomic analysis; sociological methods. It is offered: on the basis of integration of benchmarkingu with approach of brand with the use of logic and economic analysis the system of indexes criterial of estimation of efficiency of marketing strategy of enterprises, the practical use of wich allowed to do the complex estimation of efficiency of marketing strategy of the enterprises