Tankov K. Formation of the service system of the machine-building enterprise in marketing and logistic approach

The object of the investigation is a process of integrated marketing-logistic management making of consumer value in management system of machine-building enterprise; the purpose of the project is the development of the theoretical basis, grounding of the methodical and practical recommendations for service system formation of machine-building enterprise using marketing-logistic approach; the methods and instruments of the project – logical summering, sorted analysis, system-defined analysis, economical and statistic analysis, expert estimation, economical and mathematical modeling, functional modeling; theoretical and practical results: conception and ideas were improved connected with service system formation of machine-building enterprise, the items of the management decision accepting for service system formation of machine-building enterprise, the items and the process of the formation in machine-building enterprise; the further development received: founding concepts of the marketing-logistic management, the items of the machine-building enterprise system formation taking into account the possibility of outsourcing using, structurally technological approach to the projection of complex system. Practical meaning of the received results contain the facts, that they permit to use in complex modern marketing and logistics technology and also corresponding models of service system optimization in the practice of machine-building enterprise work; they present the instruments of scientifically well-founded taking decisions for effective increasing of the service management processes at the stage of its consumer using; the subject and degree of the implementation: working out was implemented in the practical activity of “Tekhnopak”, LTD Kharkiv, “Kharkiv machine-building factory “Svit shakhtera””; The sphere of using: service activity of machine-building enterprises in Ukraine, training process.