Nagornova S. The formation of the marketing system in agricultural enterprises

The objekt of the research. The process to form the system of agricultural marketing under the up-to-date conditions of the market relations development. The factors, processes and phenomena which determine its development. The aim and the task of the research. The aim of the dissertation thesis is the theoretical and methodical grounds of methods to improve the operating system of agricultural marketing to fit flexibly the activities of agricultural goods producers to the conditions of market environment. Results. The complex of methods and recommendations to form and raise the efficiency of marketing system in the system of agricultural enterprises activities has been worked out. The sale system of agricultural production according to the terms and conditions of its storing with the forecasting of price – wave taken into consideration has been subsrantiated. The main directions of the agricultural enterprises interaction with the organizations of market infrastructure providing market services have been determined. The main tendencies to form, improve, and develop agricultural enterprises marketing has been outlined. For the first time the following complex approach has been proposed. It deals nith the formation and improvement of the system in marketing activities at agricultural enterprises by means of enterprises division according to profitability taking into account the term of production realization, price – wave in the market, inflation rate which will allow managing individuals to use market possibilities more effectively. The methodical bases to estimate marketing activities of agricultural enterprises by taking into account two – way marketing effect when the complex instruments of individuals marketing in market infrastructure are realized. The area of application. Agricultural enterprises, bodies of regional and governmental administration, higher educational establishments.