Pasternak E. Estimation of competitive positions of enterprise in developing its marketing strategy (on materials of furniture industry of Ukraine)

Processes of marketing maintenance of competitiveness activity of the enterprises in the conditions of development economic market relations. Development of the methodical going near the estimation of competition positions of enterprise of the basis of complex ground theoretical and methodical grounds of organization of marketing management an enterprise. Methods: system estimation, complex method, method of double comparisons, expert estimation. Progress of a particular branch furniture market trends are investigational for determination of alternatives of marketing strategy. Communication is exposed between competitive edges and competition positions of enterprise, which enables to develop the models of basic strategies of competition conduct, directed on forming and improvement of enterprises positions at the market. The method of estimation of competition positions and market rating of enterprise is developed, which is based on research of five internal spheres of furniture enterprise activity. Theoffered method of marketing strategy of development of furniture enterprise is considered from point of analyses of the future state of enterprise and his capability at the market. It is developed the computer program of calculation of rating activity estimation of furniture enterprise allows to get a result depending on hierarchical even column which designs set the problem of furniture enterprise industry of Ukraine like educational process.