Cheban O. Marketing approach in the context of municipal management

Municipal management. To investigate modern теоретико-methodological bases of municipal management in conditions of the market attitude; to open specificity of market management of domestic municipal formations and communication between elements of a complex of needs of municipal formation through their ordering. Research receptions: the system approach, the analysis and synthesis, comparison and analogy, classification, modelling, the historical analysis, expert оценивание. It is theoretically proved рыночно the focused model of municipal management on the basis of the marketing approach which provides orientation of a control system to definition and satisfaction of a complex of needs of a community; The essence and functions of municipal marketing as рыночно the focused technology of maintenance of interaction of subjects of municipal management which has given an opportunity to prove methodical bases of use of modern marketing toolkit in activity of institutions of local government is certain. Results are introduced in the Odessa regional advice and the Odessa city council.