Каlyakinа O. Communicative and stylistic phraseological modification in headings of the Ukrainian press at the end of ХХ - the beginning ХХІ century.

The object is the headline of the Ukrainian press at the end of ХХ - the beginning of ХХІ century. The aims are the complex analysis of phraseological transformations in titles in the Ukrainian press at the end of ХХ - the beginning of ХХІ century, and analysis of their communicative-stylistic functions in modern publicist language. The methods are supervision, descriptive, contextual analysis, semantical-stylistic and communicative-functional analysis, application, quantification. The study highlights the main ways of changes in structure and semantics of national and borrowed idioms, focuses on their functional style features, stylistic role and means of these transforms use for enriching of titles' expressive and advertising capabilities. Semantic and composition relations between publicistic textual elements, constructed by means of transformed phraseological units. Application spheres are the training courses and compiling of the dictionaries.