Pogrebnyak A. Public Relations of Ukrainian banks in the information society era: sociological aspect

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0408U004839

Thesis Registration Form

0408U004839.pdf

Applicant for

Specialization

  • 22.00.03 - Соціальні структури та соціальні відносини

31-10-2008

Specialized Academic Board

Д 26.229.01

Institute of Sociology of the National Academy of Sciences of Ukraine

Essay

In the dissertation the social substance of the public relations (PR) is analyzed, methodological approaches towards research of the PR as the social institute in the information society era are studied, specifics of the PR activities in the banking sector are considered. With the support of the empirical research (public opinion poll and expert survey both conducted in Kyiv) the basic principles of PR functioning in Ukraine are determined as well as criteria of its effectiveness. The factors of PR in banks transition from asymmetric to two-way communications with balanced reflection of social corporate responsibility are defined.

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Files

Pogrebnyak referat final.doc

Titul.doc

Дисертація.doc

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