Shkola V. Economic bases of prognostication of life cycle of ecological innovations

The object: processes of prognostication of life cycle of ecological innovations in the conditions of unstable market environment. The purpose: improvement of theoretical and scientifically methodical bases of prognostication of life cycle of ecological innovations. Methods of research: approach of the systems, dialectical method of cognition, fundamental positions and modern theories of strategic management, method of logical generalization, methods of portfolio analysis, system structural analysis, factor analysis, methods of fuzzy logic, methods economical and mathematical design, methods of expert estimations, economical and mathematical analysis, structurally logical design. Novelty: the concept of consumer-customer cycle of ecological innovations is offered as a period of giving the initial resource of consumer properties, necessary for effective satisfaction of necessities of users, during which in a long-term prospect there are ecological and economic effectes from his production, consumption and utilization, and which, unlike the life cycle of ecological innovations, is not completed the output of commodity from a market, but contains the stage of ecological reaction also. A subject, a level of integration: theoretical and methodical principles of prognostication of life cycle of ecological innovations. Sphere (sector): economic of nature use and environmental protection.