Trushenko O. Franchising as the way of enterprise development

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0409U000351

Applicant for

Specialization

  • 08.00.01 - Економічна теорія та історія економічної думки

20-12-2008

Specialized Academic Board

Д 08.080.01

National Technical University Dnipro Polytechnic

Essay

This work is dedicated to franchising system investigation, its peculiarities and forms in modern Ukrainian economy exposure. Basic elements and functions of franchising, its structure and forms are analyzed. Direct and indirect income of franchiser is offered to define. Functions of the primary fee for franchiser are determined. Life cycle of franchising, its stages and peculiarities of franchising subjects relations are analyzed. The peculiarities of the branch and national franchising development are determined. Common and special features of vertical and horizontal integrated enterprise networks are investigated. Factors of competitiveness and the peculiar impact on customers are defined.

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