Prikhodchenko Y. Brand-management of trade enterprises in the conditions of marketing orientation

The Object: process brand-management trade enterprise in condition of the marketing orientation. The Purpose: generalizations theoretical base and development scientifically-practical recommendation for improvements brand-management trade enterprise in condition of the marketing orientation. The Methods: general scientific methods, methods economy-statistical analysis, marketing methods, method "web", methods of the expert diagnostics, method SWOT-analysis and PEST-analysis. It Is Offered: complex system brand-management trade enterprise, model brand trade enterprise, composition of the strategic set brand-management for enterprise to account of its addition strategy management competitiveness brand enterprise, methodical approaches for estimations of the emotional load of the consumers enterprise. The Sphere of the use: trade enterprises.