Syatynya V. Scientific substantiation of informative and advertising activities of drug promotion at the pharmaceutical market of Ukraine

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0409U000622

Thesis Registration Form

0409U000622.pdf

Applicant for

Specialization

  • 15.00.02 - Фармацевтична хімія та фармакогнозія

23-01-2009

Specialized Academic Board

Д 26.613.04

Essay

Dissertation is focused on scientific grounding of forms and methods of informative and advertising activities in promoting drugs at the pharmaceutical market in Ukraine. TV and radio- publicity has been found out to commit grave violations of promotion ethics. Population and pharmaceu-tical workers' confidence to these advertising media is low. No qualification characteristics for medical representatives of phar-maceutical firms have been developed so far. Ethical criteria and behavioral standards for specialists en-gaged in the sphere of creating, manufacturing and realizing pharmaceuticals have been suggested; qualification characteristics for the position of a medical representative of pharmaceutical enterprise have been worked out.

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Files

ав.реф.Сятиня.doc

дисертація Сятиня.doc

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