Ilyasova J. Export marketing of vine products

The processes of providing effective enterprises activity in the modern economic conditions. The theoretic basis and working out the strategic directions of export marketing of vine products of the Crimean enterprises in the global economics. Methods: the method of pair comparison, balance method, the method of scenario, marketing approach, and graphic methods. In the dissertation the 4-level model of exit factors influence on marketing export strategy is made, that allowed to estimate the barriers of its using; the algorithm of estimation of the allocative effectiveness of export of vine products is offered, that allowed to determine the level of reserves of the effective using of export potential of vine enterprises. The ways of promotion of export potential and directions of the improving the competitiveness of the enterprises, the strategy of export vine growing, the prognosis of world market of vine development are introduced. The sphere of application: the enterprises of vine industry, teaching process.