Milash L. Management by marketing activity of milk processing enterprises

The thesis is devoted to development of science-theory bases and practical recommendations in relation to the mechanism of management by marketing activity, directed to the maximally effective use of possibilities of marketing and favorable effective management by effectiveness of economic activity of milk processing enterprises. Theoretical government bases of marketing of milk processing enterprises are explored. The analysis of the state of marketing activity of domestic commodity producers is conducted at the market of milk and milk products. Determination of concept is exposed "mechanism of management of marketing activity of AIC enterprises". Methodical approaches are specified as for estimation of efficiency of marketing activity on milk enterprises. The system of estimation criteria is improved for description of effectiveness of marketing activity. Recommendations for improvement of the model of effective management of marketing activity of the milk enterprises are developed. The method of complex estimation of efficiency of marketing activity of milk processing is developed.