Garmash N. Mass-media is in the Democratization Processes of Transitional Society (on the Example of the Ukrainian and Russian Parliamentary Еlection Campaigns)

The object – mass-media as social and political institute. The aim – to research of role mass-media in the democratization processes of transitional society. Methods – systematic, structural and functional, comparative etc. Theoretical and practical results – theoretical and applied aspects of mass-media public opinion during election are explicated, conception of reformation of Ukrainian medias is offered. Novelty – criterions for the comparative analyses in Ukraine in 2006-2007 and in Russia in 2007 are selected; the general and special lines of hustings are selected; concept of „mass-media” as social and political institutes is explicated; recommendations for reformation of informative policy and creation of the public broadcasting are proposed. Practical application – working out the strategies in relation to the improvement of adjusting medias in Ukraine, using in preparation of political science curricula. Sphere of use – activity of power structures, political and public organizations.