Tereshchenko D. Organizational and legal provision of communicative activity of local powerful authorities

Object of research: оrganizational and legal mechanism of communicative activity of powerful structures at a local level. Purpose: theoretical ground of directions of perfection of оrganizational and legal mechanism of communicative activity of local authorities on the bases of marketing. Methods: theoretical analysis and synthesis, system, comparisons, logical, prognostic, generalization, scientific abstraction. Results: socially and communicative technology "marketing PR" is offered as an instrument of transformation of administrative communications at a local level in the scientifically guided process of exchange by information between the powerful authorities and their internal and external environment. Novelty: marketing approach to perfection of оrganizational and legal mechanism of communicative activity of local authorities is grounded. It is inculcated in activity of powerful authorities of the Donetsk region and Autonomous Republic Crimea. Areas of the use: state administration, local self-government, training and retraining of civil servants.