Shelupakhina K. The phenomenon of the cultural identity in the context of modern philosophical anthropology

This thesis is dedicated to research of the cultural identity phenomenon in the philosophical and anthropological aspects. Cultural identity is analyzed as the universal form of human self-understanding in the conditions of the policultural society. Main principle of the sense-building in the policultural society is search for one's personal definiteness in the context of human intercourse. It is figured out, that cultural factors have more influence on the human identity than social factors. It is proved, that principle of ethnic cultural belonging as basic does not interfere with a human to have a contact with plural number of real and virtual cultures. The philosophy of the dialog is the methodology of cultural authentication in a case when alternative language system is taken as "the other", but not as "the stranger" one. In the thesis it is showed that nowadays such new types of identity as cross-cultural identity, brand identity, "nomad" identity, virtual identity and style identity are connective links in the system "individual - socium". Such strategies of identity forming as intertextual strategy, narrative strategy and image strategy are analyzed in this thesis.