Loza A. Enterprise activity in the conditions of public transformation (on a small-scale business example)

The dissertation is devoted to research of business activity in the conditions of public transformation. In the dissertational research conceptual bases of the analysis of enterprise activity, its theoretical connection with such concepts, as "entrepreneurship", "enterprise behavior", "enterprise activity", "enterprise initiative", "business activity", "self-employment" are analyzed. Business activity is considered, proceeding from personality-motivational, behavioral and sociocultural approaches, and also in system of cultural-historical and social and economic relations which have developed in the conditions of a modern Ukrainian society.