Rud I. The Rise of Competitiveness in Milk and Food Enterprises Subcomplex

The research object: the competitive situation at the market of milk and food enterprises. The research purpose: the ground of theoretically - methodical positions and practical suggestions of increase of the competitiveness level of enterprises in milk and food subcomplexes. The research methods: monographic, abstractly - logical, statistically - economical, the method of expert estimations and the method of mathematical design. Methodical approaches to the estimation of the competitiveness level of enterprises are explored in a theoretical plan. Strategic directions of increase of the competitiveness of agricultural milk producers and milkprocessing enterprises are grounded in a practical plan. The novelty: the classification of strategic directions of increase of the competitiveness level of enterprises of milk vertical line after the sign of three phases of the rotation of capital; the mechanism of providing of the proper quality of products is improved. The degree of introduction: the results are used in activity of the Main Administration of agroindustrial development of Nikolayev Regional State Administration, Joint - stock company "Bashtanka Factory of Cheese", and Mykolaiv State Agrarian University. The sphere of use: the economy of agriculture and APK.