Vistavkina D. Cinema consumption typology in modern Ukrainian Sociocultural space.

The object: sociocultural space of Ukraine in the aspect of cinema consumption; The aim: development of the typology of cinema auditorium; The research methods: general scientific methods: historical, system and comparison analysis, deduction, induction, generalization; method of questioning; descriptive statistics methods and multivariate data classification, such as: common and transverse grouping, multiple answers analysis, factor analysis, hierarchical and two step cluster analysis, cluster analysis of centers, multiple correspondence analysis; The theoretical and practical results: has been developed and based the concept of cinema consumption as a process which differentiates sociocultural space; theoretical grounds have been created for further selection of auditorium types under conditions of social structure complication, empirical typology of the youth and "style" consumption has been reconstructed and based according to the concepts of image and style of cinema consumption as categories which characterize differentiation of sociocultural space; The novelty: sociological concept of cinema consumption has been developed as a tool of differentiation of sociocultural space and marking of auditorium; The level of implementation: statements and conclusions of the research taken may be used for further sociological researches of cinema auditorium, for solving of practical tasks about formation of the policy of cinema theatres and cinema clubs, sphere of spare time and also in the process of professional training of specialists in cinema production, methodological statements may be used for developing of educational courses, such as "sociology of cinema", "sociology of art", "sociology of culture".