Karpenko Y. Formation and use of the shopping enterprises potential

Object: a process of forming and effective use of potential of trade enterprises. Purpose: theoretiko-methodic ground of process of forming and use of potential of trade enterprises, workings of practical recommendations in relation to the increase of efficiency of trade activity. Methods: theories of the systems, analyses of operations, economical-mathematical and statistical methods (comparison, analysis, synthesis, grouping); economical-mathematical design and index methods; SWOT-analysis and SNW-approach; АВС-analysis; theory of unclear plurals and criterion of consent of Pirsona; correlation-regressive analysis; abstractly-logic analysis. It is offered: complex approach to the estimation of cost of potential of enterprises of auctions on the basis of calculation of differentsiirovannykh and summarizings indexes; it is improved: essence of concept “Potential of trade enterprise” taking into account a specific and modern terms of his forming; principles of forming of assortment policy of trade enterprises through working of rational structure of commodity assortment taking into account the change of solvent demand of users, effective forming of supplies of commodities, by optimization of circulating assets; mechanism of development of service strategy for achieving competitive edges and calculation of integral coefficient of efficiency with the use of elements of potential of trade enterprise; has got the further development: criteria of estimation of potential of trade enterprises; component elements of mechanism of management the system of sale with the use of Internet-trade. Sphere of the use: trade enterprises.