Research object is process of forming of organization of marketing activity on the agricultural enterprises of the Ivano-Francivsk region. The purpose of research: grounding of theoretical positions and practical recommendations in relation to organization of the effective system of marketing on agricultural enterprises. Methods: analysis and synthesis, abstract-logical, comparison, rows of dynamics, graphic, monographic, questionnaire, computation-structural, SWOT-analysis/ Theoretical and practical results: the formulated scientific positions and practical developments allow to perfect marketing activity of agricultural enterprises. Scientific novelty: first: determination of essence of notion is given "organizational system of marketing activity of agricultural enterprise" as complex activity of the proper service of business entity, that will be based on the creativity basis of providing of processes of production, purveyance, saving and sale of agrarian products, expansion of its demand and suggestion, which engulfs the question of orientation on the necessities of users, development and acceptance of basis administrative decisions, the differentiated approach to the markets and their segments and uses the informative system, method and balanced approach program-having a special purpose to achievement of current and strategic purposes of agrarian market; it is improved: mechanism of the effective functioning of organizational service of marketing of enterprise which, unlike existing, its integrity, unity, is foreseen, efficiency on the basis of optimization of structural subdivisions, organizations of marketing researches departments, sale, advertising and communications with public, planning of commodity assortment, price policy, clear distributing of duties between structural subdivisions after the separate functions of marketing activity, input of active control after its realization with the use of methods of estimation of efficiency of marketing activity; subsequent development was obtained: marketing strategy of agricultural enterprise, which takes into account its potential possibilities concerning providing of requirements of eventual users in relation to an assortment, qualities and costs of commodity, is based on the maximal use of the competitive edges and consideration of weak positions of competitors and is formed in the co-ordinates of strategies of basic elements of marketing complex: commodity, price, distributing and advancement. Degree of introduction: the results of dissertation are inculcated in the economies of the Ivano-Francivsk region and Ukraine. Efficiency: will be instrumental in rational organization of marketing activity of agricultural enterprises. Sphere, branch the use: agroindustrial production of Ukraine.
