Voron'ko T. The development of advertising at milk processing enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0409U005830

Thesis Registration Form

0409U005830.pdf

Applicant for

Voron'ko Tetyana Viktorivna

Specialization

08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

Date of defense

27-11-2009

Specialized Academic Board

К 08.804.01

Essay

The dissertation work is devoted to solving problems of working out methodical and applied principles in the development of advertising at milk processing enterprises taking into account the modern level of its using. The questionnaire of final consumers was conducted with subsequent typology according to age. Methodical approaches as to optimizing advertising budget during the limitation of advertising expences have been developed so as to receive maximum profit.

Thesis supervisor

Aranchiy Valentyna Ivanivna

Official opponents

Березін Олександр Вікторович
Луцій Олександр Павлович

Files

aref.doc

diss.doc

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