Didukh H. Image-making of Female Political Leader.

The thesis is dedicated to the complex analysis of the Female Political Leader image-making process in the light of the purposeful and spontaneous planes. The thesis determines that the image of Female Politician is formed in the political consciousness of the population and that it is a reflection of the Female Political Leader's image formed by a Politician and her team. Such understanding of the Female Political Leader's image has allowed the author to identify the factors and conditions forming this phenomenon. According to the author the factors include direct motive forces affecting the process of image-making; while conditions include the external circumstances surrounding the process. The theoretical aspects mentioned above cause the possibility to construct the heuristic model of image-making which includes three levels: biological, psychological and social.