Plekhova I. Journal "Ukrainian Book" (1937-1943) in the context of becoming of the Ukrainian bibliology periodicals of the first half of XX age

The thesis deals with the study of the "Ukrainian book" - the Ukrainian professional magazine bibliology and bibliography, that at the end of 30th of XX age was the unique center of national bibliology idea in Ukraine. The terms of development of the Ukrainian professional biblilogy periodicals of end are analysed XIX - to beginning of XX age and a division into periods of development of the biblilogy press of the noted period is offered. In-process investigational condition of realization of publishing project "Ukrainian Book" certainly accordance and innovation of it conceptual principles, and also place and role artistically technical registration in realization of conception of magazine and specific of marketing strategy.