Nagorny A. Identity crisis in terms of social transformation

In the paper it is made the construction of descriptive and analytical model of determination of identity crisis under conditions of social transformation. At first it was substantiated the sociological interpretation of the term "identity crisis". The dominant social determinants of identity crisis were defined. A social mechanism of revealing the identity crisis in our daily life was elaborated. Prevention strategies and exit from the state of the identity crisis were proposed: such as a social identity, social mimicry and the mechanism of modeling personal social behavior without the devastating crisis situations.