Kyrychenko K. Black PR" as Social - Communication Modus Operand (based on materials of election campaigns in mass media).

Thesis submitted for the award of scientific degree of candidate of science in social communication of the specialization 27.00.06 - Applied Social-Communication Technologies. - Institute of Journalism of Kyiv National University of Taras Shevchenko.-K., 2009. Comprehensive research of "Black PR" as social - communication modus operandii undertaken - scientific definition proposed. Presented through a system of factors which divide the researched phenomenon and similar phenomenon, caused by mistakes in the informational activities. Proposed classification of the types of "Black PR". Three types of discrete methods were analysed, which were distinct, based on the specifically created and argued methodology. The typical strategies of information activities, which are used for "Black PR" were identified and generalised. System of tactics for every strategy was identified, where it was implemented. Peculiarities / special features of tactics used in political struggle and potential possibilities of usage for "Black PR" were researched.