Prykydko O. Online information television in Ukraine

The study contains systematic analysis of current trends in the development of modern Ukrainian Internet television as well as the main theoretical framework related to this type of media. Although practitioners and researchers from many countries study the theoretical foundations and practical transformations of television, including on the Internet, certain aspects of this topic were discovered as understudied, and are thoroughly scrutinized in the paper. The development prospects and conditions of online television are predicted. Based on the survey method in the form of an individual survey, a socio-demographic image of a viewer of information online programs was created. Analyzed the main parameters of the Internet audience and the main trends that influenced the modification of the habits of using information media.