Bashuk Alla Ivanivna B. Communication strategies of state power in the conditions of information society

In the dissertation the theoretical and applied concept of realization of communication strategies of state power in the conditions of information society is developed. The evolution of communication problems of power is revealed, the role of state power at the current stage of global challenges is analyzed, the key concepts of identity in the information society, to which state-government communications appeal, are highlighted. The moving multilevel structure of communication strategies of the state power, which form a unified system of social communications and contain meaningful and organizational components, is determined. The latter include performance strategies, or strategies of state ritual communication; media strategy, including media relations; digital strategies, including digital identity management (we look at the example of social networks). A typology of communication strategies of state power is proposed, which is based on goal setting.