Guzenko S. Syntax of the advertisment discourse.

The thesis is devoted to the problem of investigation of the syntax of modern Ukrainian advertisment discourse. The work analyses the communicative-pragmatic situation of advertizing which influences the language organization of the advertisment discourse. Stylistic-syntactical features of advertising texts of different functional-semantic types are analyzed. Semantic-syntactical devices of the formation of advertizing texts' connection, functional potentialities of coordination of their verbal and non-verbal component parts are investigated. The devices of intergrity formation of advertising texts, that is pragmatic potentialities of a single whole creation, the role of semantic-syntactical relationship between sentences, formation of denotational freedom of advertising texts are determined. The ways of realization of an advertizer's pragmatic intentions, on the level of a sentence, revealing of stylistical potential of formal-grammatical sentence structure are given. The devices of grammatical verbalization of sentences' components are investigated.