Kuzmenko O. Estimation of efficiency of marketing investments of trade enterprises

Object: process of marketing investment activity of trade enterprises. Purpose: ground of theoretical and development of scientifically-methodical positions and practical recommendations of estimation efficiency of marketings investments of trade enterprises. Methods: inductive, deductive, gnosiological analysis, коплексно-целевого a special purpose and system analysis, system-structural and comparative analyses, экономико-статистических methods, situatioonal approach, экономико-математических methods, method of expert estimations. It is offered: first: criteria are grounded and methodical positions of estimation of efficiency of marketings investments are developed taking into account the coefficients of bringing in and withholding of users; improved: scientifically-methodical approach of estimation of risks which influence on efficiency of marketings investments of trade enterprises; classification of marketings investments on separate signs; going near optimization of marketings investments of enterprises of trade on the basis of the use of rule of optimization; purchased subsequent development: concept-category vehicle, formulated and grounded determination of concept «Marketings investments»; research of factors of influencing on efficiency marketings investments of trade enterprises; requirement to the criteria of estimation of efficiency of marketings investments of trade enterprises. Sphere of the use: trade enterprises.