Zenina I. Managing marketing activity of the metallurgical enterprises

Object: process of managing marketing activity of the metallurgical enterprises. A subject: the methodical providing is the improvement of the system of managing marketing activity of the metallurgical enterprises. Research methods: analytical, korrespondential, retrospective analysis, monitoring, matrix analysis. It is improved: definition "marketing activity"; maintenance of managing marketing activity; place of marketing activity in the system of management by an industrial enterprise; case frame by marketing activity of industrial enterprise. Have received the further development: classification of aims of marketing activity of industrial enterprise; criterion of iterativnost marketing activity; informative providing of managing marketing activity of metallurgical enterprises; methodical approach to determination of efficiency of marketing activity of metallurgical enterprises. Use sphere: enterprises of metallurgical industry.