Karel O. Develop customer loyalty strategies enterprise network trade

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0410U002786

Thesis Registration Form

0410U002786.pdf

Applicant for

Karel Olga Pavlovna

Specialization

08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

Date of defense

04-06-2010

Specialized Academic Board

К64.088.02

Essay

Object - is a process of forming and realization of loyalty strategies enterprise network trade. Purpose - ground of theoretical tools and scientific recommendations of loyalty strategies enterprise network trade. Methods- scientific and special. Results are methodical tools of measuring customer loyalty retail networks. A novelty is a theoretical bases and practical recommendations of forming of loyalty strategies enterprise network trade. It is inculcated are enterprises of network trade, of Universities. Branch-trade.

Thesis supervisor

Ushakova N.G.

Official opponents

Виноградова Олена Володимирівна
Балабан Петро Юрійович

Files

aref.doc

dis.doc

dis1.doc

dis2.doc

dis3.doc

dis4.doc

dis5.doc

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