Ivashova N. Development of brand-focused communications management system for an industrial enterprise

Object: a process of development of brand-focused marketing communications management system for companies that produce goods for industrial use. Purpose: developing of theoretical, scientific and practical approaches to forming of brand-focused marketing communications management system for company that produces goods for industrial use. Research Methods: logic synthesis, comparative analysis and grouping, factor analysis, abstract-logical and system-structural, expert evaluation, mathematical analysis, desk and field market research methods. Novelty: first developed scientific and methodical approach to the evaluation of brand- focused communications system of industrial enterprise, which takes into account indicators show the advantages of brand, marketing message consistency and matching, the identification of the brand, and to evaluate the level display the essence of the brand in the wireless communications system and the ability form a complete image of it. Subject, level of implementation: theoretical, scientific, methodological and practical bases of the formation and development of brand-focused marketing communications management system of industry companies. Scientific-methodic of brand-focused system of industrial enterprise communications management are applied. Sphere (sector): economics and enterprise management.