Bokuleva M. Products pricing of the machine-building enterprises taking into account the consumer's behaviour

Economic essence of the concept "corporate consumers" is disclosed and the concept "industrial consumers" is specified. The improved approach to the classification of consumers is offered. The model of industrial corporate consumer's behaviour is worked out. The structurally logical chart of the determination of machine-building products consumer's reaction on changing of price is formed. The methodical approach to pricing of machine-building products, which takes into account consumer's behaviour and allows to set a competitive price of technically complex products based on its consumer's properties and price sensitiveness is offered. The methodical approach of machine-building products purchase expedience at the price including the cost of service is developed. The approach proves that there is benefit for both producers and consumers. The methodical approach of the price policy choice for a machine-building enterprise is formed. This approach takes into account the balance of internal and external environmental influence, defined as an integral estimation of the expert research results