Shiroka S. Stereotype of behavior in modern communicative culture

The object: stereotypes of behavior in the communicative culture of modern socium. The purpose - is complex determination of essence of the phenomenon of "stereotip of behavior" and expose his role in forming of communicative culture of modern society. The methods: comparative, interdisciplinary, analysis, synthesis, classification. Novelty: stereotype of behavior is defined as a set of unchanging, repeated actions which are directly connected to historical conditions of social life, cultural experience and are the way of encoding and transferring information about values, norms, human ideals and societies. Stereotip of behavior is considered as a necessary condition for a process of self-identification of a person, defined his potential in conflict situation. Formation and transformation of behavioral stereotypes being influenced by a number of phenomena of modern culture is tracked: growth of importance of fashion, development of information technologies, expansion of business communication.The practical value: the use for preparation of educational courses of philosophy and culture theory, at exposition of the special courses, related to the comprehension of anthropological and social problems in the context of communicative processes and culture of intercourse, and also at further development of problems of development of modern informative society.