Troian M. Scientific and methodical basis of management of promotion of industrial innovative products in the market

Object: Processes of promotion for industrial innovative products. Aim: the development of theoretical and methodical basis of management for promotion of industrial innovative products in the market at production level. Methods and techniques: statistical, relative, correlation, system-structural, many-factorial and mathematic analysis, logical generalization, graphical and economy-mathematical modeling. Novelty: theoretical and methodological approach is developed for prediction of behavioral response of the consumer on communication influence. This approach is based on modeling of cognitive, affective and conative levels of behavioral response of the customer depending on its involvement level. Subject, implementation level: theoretical and methodological steps, based on evaluation of involvement level, to manage the promotion of innovative products of machine-building companies. Field (industry sector): economy and management of the enterprises.