Gerasymiak N. Marketing product policy automobile enterprise on the market of cars in Ukraine

A research object is a process of marketing management an enterprise. The article of research is the theoretical and methodical applied principles of forming and realization of marketing commodity policy of motor industry enterprises at the market of passenger cars of Ukraine. Research methods: logic analysis; comparison and grouping; analysis of the systems; graphic; expert estimations; marketing analysis; questionnaire. The scientific novelty of the got results consists in the ground of going near the use next to the traditional criteria of marketing potential of commodity in forming of commodity strategy of motor industry enterprises; in the improvement of going near the evaluation of quality of commodity policy of producers of passenger cars, mechanism of introduction of marketing commodity policy of producers of passenger cars, in Ukraine; rich in content descriptions of base concepts "Marketing commodity policy", "marketing potential of commodity" and "commodity strategy"; positions in relation to the evaluation of marketing potential of commodity, methodical approaches, to the evaluation of the state of affairs of market of passenger cars in Ukraine. Scientific developments are considered Main administration of economy of Volhynia regional state administration and accepted to introduction in the robot of DP the car "Assembly factory ?1" Propulsion MODULE of "AK is "Bogdan Motors", DP is the car "Assembly factory ?2" Propulsion MODULE of "AK is "Bogdan Motors", VAT"Kivercispeclismash", used in the educational process of the Lutsk national technical university.