Shushka I. Contract on Marketing Research

Thesis is devoted to the research and argumentation of the main elements of contract's construction on marketing research and is built from clarification economical contents of marketing research up to establishment the specifics of their legal form and contract, in particular and up to establishment of all elements of such a contract's construction. The right for conducting marketing research is the right of a person and is included in his/her legal statue as a person in general and as a special right. According to this right obtaining the profession of marketing specialist provides the person with the right for professional activity and is proved by the diploma about corresponding education or certificate about advanced training which are issued in accordance with the definite law. Marketing research is a demonstration of applied science. These researches should be conducted on a specialized base: by the specialists of entrepreneurial or other activity's subject, organizations specialized in conducting marketing research on the ground of signed contract about conducting marketing research. Taking into consideration that researched contract has no references in the legislation it is pointed out on the possibility to apply general regulations of civil legislative acts about contract, contractor's agreement and International Code of International Chamber of Commerce and European organization of marketing research and public opinion's research on the practice of marketing and social research (ECOMAP). It is defined that the main regulator of these legal relations is a contract on marketing research which is developed by the executor. Contracts on marketing research according to their legal characteristics: a) are civil by their direction; b) refer to contractor's agreements; c) have their place in the system of contracts and adjoin to special subtype of a contract on preparing a document; d) are of that kind which have no references in the legislation; e) initiated on general regulations about contracts and contractor's agreements in particular; f) are formed only by parties according to above mentioned regulations; g) need legislative guaranteeing that would meet general direction that regulates contract relations