Lebedenko M. Application of Internet technologies in marketing communications management of printing enterprises

Dissertation is devoted to the development of theoretical and practical principles of application of Internet technologies in marketing communications management of printing enterprises. The advantages of Internet technologies application in management of industrial enterprises identified the correlation with classic promotion-mix. The classification of promotion instruments on the base of Internet was developed. The advantages of Network as marketing communications instruments were identified. On the base of systematization of the approaches to marketing communication estimation the indicators and criterions of web-site effectiveness were developed. The instrument for estimation and improvement of marketing communications measures for printing enterprises in Internet were defined.