Tunitskyi N. Getting the system of marketing technologies in the exercise of import transactions

In the Dissertation a methodological provisions of integral approach for the analysis and estimation of marketing technologies of trade enterprises - import merchants are created under conceptual approaches with the aim of determining the system of enterprise's marketing technologies, its structure elements and particularities of import transactions formation. This approach is based on unification of expert and formal methods of estimation and application of quantitative method of benefit-cost ratio for the specified marketing technologies with estimation of marketing effectiveness domestically. Specified also, a development of foreign supply agents that shall appreciate the risks of external markets for the estimation of operating efficiency of purchasing production on the external market. In this work a general provisions of organizational and economical mechanism of foreign purchases of import elite furniture production, which is consisted in goal adjustment for this kind of activity, management of product purchases, policy-making of foreign purchases, test formation of supply agents selection, risks assessment of foreign market and practicable methods of supply agents selection are proved.