Zemlyakova O. Linguostylistic Characteristics of the English Corporate Blog Genre

Object: English corporate blogs texts that include texts in posts and comments genres. Aim: determination of genre, lexical and stylistic, morphological and paralinguistic properties of the texts of posts and comments of English corporate blogs. Methods: method of analysis and synthesis of information, content analysis, method of linguistic description, semantic and quantitative analysis. Theoretical results present the essential contribution into communicative linguistics, completing the existing data about peculiar properties of English corporate discourse organization. The acquired data and results promote internet-linguistics development, the elaborated genre model of internet-communication and determined characteristics of blog hypergenre enrich internet-genristics and can serve as an algorithm of other internet-genres analysis. Practical utility of the work is determined by the possibility of its results usage in teaching the courses of English lexicology, stylistics, general linguistics and special courses of communication theory, theory of linguistic manipulation, internet-linguistics, text linguistics, PR, theory of cross-cultural communication as well as in students’ and postgraduates’ scientific research. Scientific novelty of the work consists in first determination of correlation between the terms “corporate”, “managing”, “business” and “organizational” communication; establishing the essence of corporate blog and grounding its place in the genre system of internet-communication as web 2.0 phenomenon; revealing of English corporate blogs posts and comments main linguistic and paralinguistic properties; distinguishing the speech form of posts as written and the speech form of comments as oral-and-written. Sphere of use: higher educational institutions.