Pshenychna T. The speech influence on interview addressee's emotions

This dissertation is dedicated to the research of role, structure and characteristics of the mass influence phenomenon on the emotional state of mind of an interview recipient. The features of modern mass informing and influence progress were analyzed and the main factors of their efficiency (trust, source authoritativeness, specific linguistic formatting) were revealed. The groups of emotions that increase communicative action efficiency were assigned and classified. All recipients were divided into five emotional groups based on activity and features of emotional perception: emotional, reverse emotional, emotional-pragmatic, pragmatic and rational. Models of interviews as a special form of communicative act were made including types, forms and role of subjects as well as the connection level between them. Interview texts were divided between 4 groups according to the level of expressiveness. Directions, methods and special speech instruments and mechanisms of influence on the emotion of interview viewers were investigated. The group of specific syntactic units - sentence communicates - which are indicators of information expression and tools for its intensification were revealed.