Smutko A. Strategic planning in managerial system on bread-baking enterprises

In thesises is designed concept of the system of strategic management activity bread-baking enterprise, which in organic intercoupling unites the subsystems: strategic planning to efficiency operation enterprise; shaping marketing strategy; management sale and positioning the trademark; the itself-organization reluctance threat developments production system advantage. The methodical approach is Advanced to calculation complex factor economic and social efficiency of the operation enterprise bread-baking industry on base of the method of the fresh comparison vector estimation. The Designed model of the shaping and choice marketing strategy bread-baking enterprise at period of the economic growing and crisis when leaving and fastening on the market. The Certain system of the vector criterion of the strategic marketing plan bread-baking production. The Designed managerial system sale bread-baking product, which includes the interdependent elements: planning volume of sales and motion goods; the organization сбытовой to activity; the analysis volume of sales and efficiency of the movement of goods; checking for efficiency of the sale.