Ambrozevych T. Formation of the management system of selling activity of enterprises in the sphere of the catering trade

An object - the process of management of sale activity of enterprises of the catering trade. A purpose - grounding and development of theoretical and scientifically-methodical positions, practical recommendations in relation to forming of the management system of selling activity of enterprises in the sphere of the catering trade. Methods are scientific and special. The results - a concept-terminology vehicle, conceptual principles of forming the effective management system of sales activity, scientific approaches to the evaluation of efficiency of the use of sales potential of enterprises of the catering trade, classification of varieties of sale and sales activity of enterprises of the catering trade, standards of quality of the sales activity of enterprises (establishments) of the catering trade, matrix model of the strategic positioning of enterprise at the market. Novelty is development of theoretical positions and development of scientifically-methodical approaches to forming of the management system of sales activity of enterprises of the catering trade. It is inculcated - in activity of enterprises of the catering trade and higher educational establishments. Industry - the sphere of the catering trade.