Balyk U. Marketing Strategies Pricing Development in Machine-Building Enterprises

The problem of theoretical principles development and applied recommendations for the pricing methods improvement on the marketing strategies basis of machine-building enterprises has been solved in this dissertation thesis.Some groups of internal and external pricing factors have got subsequent development in consequence of investigation and generalization of literary sources; the major pricing factors as well as pricing process participants were grouped in sophisticated pricing model; the reasonable marketing expenditures funding amount and subsequent cash flows distribution for different marketing items and elements has been strongly presumed.The scale effect to production capacity concordance method usage for pricing is improved (in the framework of management, economic, and marketing capacities). Some methodical statements in the area of possible marginal advertising expenditures determination for traditional or innovative goods have done.The demand volatility price adjusting method is the first time developed on the demand to price elasticity, calculated in quantitative (not in ratio) measurement scales and enables to set up the concrete price value.