Magaletskiy A. Forming of marketing policy in the hotels

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U003607

Thesis Registration Form

0411U003607.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

19-05-2011

Specialized Academic Board

Д 26.055.01

Kyiv National University of Trade and Economics

Essay

In dissertation it is researched the theoretical and practical principles of forming of marketing policy in the hotels. It is improved system of definitions of marketing policy. Taking into consideration an specification of the branch, it is conducted the deep analysis of principles of forming and realization of marketing product, price, sale, communication and branding policy. It is suggested to form a marketing policy on principles of ecological slope and sustainable development, the index of ecofriendlyness of marketing policy is expected. Scientific looks in the field of creation hotel cluster are developed as a mean of increasing the efficiency of communication policy. Economics-mathematical model of integral index of efficiency of realization of marketing policy is developed.

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Files

aref--Автореферат_фінал.doc

aref--Титулка_автореферат.doc

dis--Visnovki.doc

dis--Вступ-Магал.doc

dis--Додаток АЖ.xls

dis--Зміст.doc

dis--Розділ 1.doc

dis--Розділ 2.doc

dis--Розділ 3.doc

dis--Список літератури.doc

dis--Титулка.doc

dis--Усі додатки.doc

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