Luferenko L. Advertising activity of dairy processing enterprises.

A research aim are development and ground of theoretic and methodological positions and recommendations in relation to forming of basic directions and mechanism of increase of efficiency of advertising activity of dairy processing enterprises. A research object is a process of forming of advertising activity of dairy processing enterprises of the Zhytomyr area. Research methods: abstractly-logical, economic and statistical, method of economic and mathematical design. Theoretical results: development of suggestions and recommendations in relation to forming of competitiveness of small enterprises. Practical results: positions of dissertation can be used for providing of high level of competitiveness of enterprises of agribusiness both on internal and on external markets. Scientific novelty: the methodical going is worked out and reasonable near the calculation of requirement in money for realization of advertising campaigns of dairy processing enterprises after the different channels of distribution of advertising reports on the basis of application of economic and economic and mathematic design of advertising budget. Degree of introduction : the results of the conducted research are applied by Main administration of agroindustrial development of Zhytomyr regional state administration, used in practice of enterprises and in the educational process of the Zhytomyr state agro-ecological university at teaching of economic disciplines. Efficiency: research results will assist the increase of competitiveness of small enterprises of agribusiness. Sphere of the use : central and local organs of executive power, organs of local self-government, higher educational establishments, dairy processing enterprises.