Muradyan O. Individualism and Communitarianism as Value Bases of Way of Life.

Object: concepts of way of life, individualism and communitarianism as global trends in social development. Aim: development of sociological concept of individuals' way of life in relation to its value orientations of individualism and communitarianism in contemporary society. Methods of research: historical comparative analysis, comparative analysis, methods of analysis and synthesis, mathematical and statistical methods of correlation, factor and cluster analysis. Theoretical and practical results: the study revealed a conceptual framework of contemporary manifestations of individualism and communitarianism as value orientations in the individuals' way of life, theoretically and empirically grounded features of their manifestation in the modern Ukraine. Novelty: rethinking of concept of way of life, taking into account value changes in the space of individualism vs. communitarianism as current trends of global and regional social development. Degree of implementation: the results of the research were used for the preparation and upgrading of teaching courses "Inequalities in Modern Society", "Social Changes in Modern Society" and "International Comparative Surveys" for students of V.N. Karazin Kharkiv National University.